Counterfeiting and other infringements such as knockoffs, replicas etc. are today a globally flourishing business involving extremely complex supply chain networks and is increasingly flooding the markets both online and offline with unsafe and potentially harmful...
ICC-BASCAP estimates the problem of counterfeits and piracy globally to be $2.2 trillion by 2022. This means that a specific brand could be losing 10-70% of its revenue, depending on its geography, product category and market share. And yet, organisations don’t seem...
Practical Tips For Brand-Protection In The Nutraceuticals Industry Nutraceuticals category is already massive and is expanding by the day. New products, new manufacturers, plus established brands from health, wellness and pharmaceuticals companies are entering this...
This is a 2-part series. Part 1 focuses on the current practices of anti-counterfeiting in the FMCG industry. Part 2 will cover how brand owners can strengthen their anti-counterfeiting program. Fast Moving Consumer Goods (FMCG – packaged food & beverages,...
This is a 2-part series. Part 1 focused on the current practices of anti-counterfeiting in the auto parts industry. In this article, Part 2 will cover how brand owners can strengthen their anti-counterfeiting program. Based on our experience of working with auto OEM,...
This is a 2-part series. Part 1 focuses on the current practices of anti-counterfeiting in the auto parts industry. Part 2 will cover how brand owners can strengthen their anti-counterfeiting program. Automotive OEMs and original equipment suppliers (OES) are facing a...
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