This is a 2-part series. Part 1 focused on the current practices of anti-counterfeiting in the FMCG industry. In this article, Part 2 will cover how FMCG brand owners can bring strength to their anti-counterfeiting program in an environment of stressed supply chains,...
The COVID-19 pandemic is impacting every facet of the global economy. Businesses are now being forced to change their models as global supply chains are disrupted and non-essential industries are forced into lockdown. There are also changes in consumer behaviour which...
Brand protection is about protecting the intellectual property (IP) of companies and their brands against counterfeiters and infringers of other types of IP, such as patents, design rights, colour marks, etc. Encouraging your customers to avoid counterfeits, and...
Trade in counterfeit and pirated goods has risen steadily in the last few years–even as overall trade volumes stagnated–and now stands at 3.3% of global trade, according to a new report by the OECD and the EU’s Intellectual Property Office. Trade in fake goods...
One of the toughest question for a business leader to answer is “How much revenue are you losing to fakes and counterfeits?” The answer is often a range or an approximation or just a shrug of the shoulders. An even more difficult question to answer is...
Brand protection is serious business but many businesses either don’t take it holistically or end up doing a half-hearted job of it. There is a massive upside in revenue enhancement, as well as mitigating reputation risk if a brand protection program is well thought...
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