ICC-BASCAP estimates the problem of counterfeits and piracy globally to be $2.2 trillion by 2022. This means that a specific brand could be losing 10-70% of its revenue, depending on its geography, product category and market share. And yet, organisations don’t seem...
Agriculture is the backbone of the Indian economy, accounting for 23% of the GDP, and employing 59% of the country’s total workforce. 70% of India’s rural households still depend primarily on agriculture for their livelihood, with 82 per cent of farmers with...
Trade in counterfeit and pirated goods has risen steadily in the last few years–even as overall trade volumes stagnated–and now stands at 3.3% of global trade, according to a new report by the OECD and the EU’s Intellectual Property Office. Trade in fake goods...
One of the toughest question for a business leader to answer is “How much revenue are you losing to fakes and counterfeits?” The answer is often a range or an approximation or just a shrug of the shoulders. An even more difficult question to answer is...
Brand protection is serious business but many businesses either don’t take it holistically or end up doing a half-hearted job of it. There is a massive upside in revenue enhancement, as well as mitigating reputation risk if a brand protection program is well thought...
“Nearly 20% of all pharma products sold in India are counterfeit (Office of the US Trade Rep)India is the world’s third-largest drug producer by volume and its pharma market is expected to grow to $55 billion by 2020.The pharma industry is expected to grow by 11-13%...
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