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Why should you use Anti-Counterfeiting Technology?

Why should you use Anti-Counterfeiting Technology?

Blogs, Brand Reputation, Counterfeits, Intellectual Property, Legal, Market share Growth, Marketing, Revenue Growth, Risk register, Trademark Infrigement

Trade in counterfeit and pirated goods has risen steadily in the last few years–even as overall trade volumes stagnated–and now stands at 3.3% of global trade, according to a new report by the OECD and the EU’s Intellectual Property Office. Trade in fake goods...
Where is your brand value leaking from?

Where is your brand value leaking from?

Blogs, Brand Reputation, Compliance, Counterfeits, Intellectual Property, Legal, Market share Growth, Marketing, Revenue Growth, Risk register, Trademark Infrigement

One of the toughest question for a business leader to answer is “How much revenue are you losing to fakes and counterfeits?” The answer is often a range or an approximation or just a shrug of the shoulders. An even more difficult question to answer is...
Do Brands Bleed?

Do Brands Bleed?

Blogs, Brand Reputation, Compliance, Counterfeits, Intellectual Property, Legal, Market share Growth, Marketing, Revenue Growth, Risk register, Trademark Infrigement

Imagine you have gone trekking to the mountain top with your buddies and are making your way through thick vegetation along the path. It’s beautiful and untouched and you are admiring the view as you push away the long grass and tree branches and make your own trail....

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Recent Comments

    Chkfake
    Enabling Brands to capture infringement leads from their value chain at scale and shutting down high value infringement supply points.
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