Practical Tips For Brand-Protection In The Nutraceuticals Industry Nutraceuticals category is already massive and is expanding by the day. New products, new manufacturers, plus established brands from health, wellness and pharmaceuticals companies are entering this...
The COVID-19 pandemic is impacting every facet of the global economy. Businesses are now being forced to change their models as global supply chains are disrupted and non-essential industries are forced into lockdown. There are also changes in consumer behaviour which...
Imitation is the sincerest form of flattery, as the old saying goes. But, while that may be true in certain areas of life, it’s hardly reassuring when someone else is out there trying to latch onto an idea or brand that you’ve spent years in building. Lookalikes or...
Trade in counterfeit and pirated goods has risen steadily in the last few years–even as overall trade volumes stagnated–and now stands at 3.3% of global trade, according to a new report by the OECD and the EU’s Intellectual Property Office. Trade in fake goods...
One of the toughest question for a business leader to answer is “How much revenue are you losing to fakes and counterfeits?” The answer is often a range or an approximation or just a shrug of the shoulders. An even more difficult question to answer is...
Brand protection is serious business but many businesses either don’t take it holistically or end up doing a half-hearted job of it. There is a massive upside in revenue enhancement, as well as mitigating reputation risk if a brand protection program is well thought...
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