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Beef Up Your Defences.

Beef Up Your Defences.

Blogs, Counterfeits, Intellectual Property, Trademark Infrigement

Practical Tips For Brand-Protection In The Nutraceuticals Industry Nutraceuticals category is already massive and is expanding by the day. New products, new manufacturers, plus established brands from health, wellness and pharmaceuticals companies are entering this...
Beware! Counterfeits are going “VIRAL” during this lockdown

Beware! Counterfeits are going “VIRAL” during this lockdown

Blogs, Brand Reputation, Counterfeits, Intellectual Property, Marketing, Trademark Infrigement

The COVID-19 pandemic is impacting every facet of the global economy. Businesses are now being forced to change their models as global supply chains are disrupted and non-essential industries are forced into lockdown. There are also changes in consumer behaviour which...
Losing brand value to Lookalikes and Copycats

Losing brand value to Lookalikes and Copycats

Blogs, Brand Reputation, Intellectual Property, Trademark Infrigement

Imitation is the sincerest form of flattery, as the old saying goes. But, while that may be true in certain areas of life, it’s hardly reassuring when someone else is out there trying to latch onto an idea or brand that you’ve spent years in building. Lookalikes or...
Why should you use Anti-Counterfeiting Technology?

Why should you use Anti-Counterfeiting Technology?

Blogs, Brand Reputation, Counterfeits, Intellectual Property, Legal, Market share Growth, Marketing, Revenue Growth, Risk register, Trademark Infrigement

Trade in counterfeit and pirated goods has risen steadily in the last few years–even as overall trade volumes stagnated–and now stands at 3.3% of global trade, according to a new report by the OECD and the EU’s Intellectual Property Office. Trade in fake goods...
Where is your brand value leaking from?

Where is your brand value leaking from?

Blogs, Brand Reputation, Compliance, Counterfeits, Intellectual Property, Legal, Market share Growth, Marketing, Revenue Growth, Risk register, Trademark Infrigement

One of the toughest question for a business leader to answer is “How much revenue are you losing to fakes and counterfeits?” The answer is often a range or an approximation or just a shrug of the shoulders. An even more difficult question to answer is...
10 Things to Make Your Brand Protection Program Successful

10 Things to Make Your Brand Protection Program Successful

Blogs, Brand Reputation, Counterfeits, Intellectual Property, Legal, Market share Growth, Marketing, Revenue Growth, Trademark Infrigement

Brand protection is serious business but many businesses either don’t take it holistically or end up doing a half-hearted job of it. There is a massive upside in revenue enhancement, as well as mitigating reputation risk if a brand protection program is well thought...
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Recent Posts

  • Do you know where your fakes are?
  • 10 Biggest mistakes of brand-protection practices
  • The CFO Blind Spot
  • Beef Up Your Defences.
  • Protecting Farmers From Counterfeit Pesticides, Seeds And Fertilizers

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    Chkfake
    Enabling Brands to capture infringement leads from their value chain at scale and shutting down high value infringement supply points.
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